Snakehead by Anthony Horowitz 1st post

'It was the sort of building you could walk past without noticing: three stories high, painted white with ivy, perfectly trimmed, climbing up to the roof. It stood about halfway down Sloane Street in Belgravia, just around the corner from Harrods, surrounded by some of the most expensive real estate in London. On one side there was a jewelry shop and on the other an Italian fashion boutique-- but the customers who came here would no longer be needing either. A single step led up to a door painted black, and there was a window that contained an urn, a vase of fresh flowers, and nothing else. The name of the place was written in discreet gold letters. It read: Reed and Kelly, Funeral Directors. And beneath that, a brief motto: Death is not the End'(Horowitz 7).

I chose this passage because it paints a picture in the reader's mind of a seemingly innocent building in the middle of London. Since I have read other books by this author, I know that London is a favorite starting place of his for his stories. The passage also gives the reader the impression that the author is very familiar with the layout of the city of London. Another reason why I chose this passage is because it is describing a funeral home with a strange motto in great detail, which gives the impression that there is something ominous about the place.
Some questions I have about the text so far are: How does the funeral home fit into the rest of the story?
Is there are particular reason why the author chose include the motto of 'Reed and Kelly'?
Is it significant that the funeral home is located in a wealthy part of London?